Consultant (12 months, home-based): CRM Journeys Specialist, Individual Giving, Division of Private Fundraising and Partnerships (PFP)

The CRM Journeys Specialist is responsible for managing CRM journeys to optimize donor engagement and retention across 16 markets in the EAP, MENA, and ECARO regions. This role supports digital fundraising efforts by designing and implementing CRM strategies that enhance donor experience, maximize lifetime value, and contribute to overall revenue growth. A key aspect of the role involves enabling and empowering regional fundraising teams to leverage CRM tools and insights. This includes building capacity in digital fundraising, improving processes, and sharing best practices to support long-term digital transformation. The ultimate goal is to drive financial sustainability and growth through targeted CRM initiatives, taking the region’s fundraising capabilities and results to the next level.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, a champion

How can you make a difference? 

• CRM Strategy and Implementation: Oversee the development, execution, and optimization of SFMC journeys to drive donor upsell and cross sell, retention, and lifetime value across global markets.
• Digital Campaign Support: Collaborate with markets to enhance digital campaigns, ensuring that CRM journeys are integrated effectively to support growth in donor engagement and retention.
• Technical and Strategic Expertise: Advise and support the virtual hub team across various functions (CRM systems, email marketing, content personalization, donor support, analytics) by providing technical and strategic insights to optimize CRM campaigns.
• Capacity Building and Knowledge Transfer: Facilitate the sharing of best practices, templates, and learnings with global markets, helping them strengthen their own CRM-driven digital fundraising programs.
• Performance Monitoring and Optimization: Regularly assess CRM performance metrics and provide actionable recommendations to improve donor loyalty and overall campaign effectiveness.

To qualify as an advocate for every child you will have… 

• A first-level university degree (Bachelor’s degree or equivalent) in one of the following fields is required:
  Marketing, Digital Marketing, Social Science, Communication, Fundraising, Business Administration, or
  another relevant technical field.
• Formal certification in Salesforce Marketing Cloud is required.

• A minimum of three years of professional experience in the following field is required: Marketing Automation and Journey orchestration.
• CRM and Digital Marketing Expertise: Hands-on experience with CRM platforms like Salesforce Marketing Cloud or HubSpot, including creating and managing automated email and SMS campaigns. Practical knowledge of digital marketing techniques, including email, SMS, and paid media, and how they integrate.
• Data and Reporting Skills: Proven ability to use data for decision-making, including setting up and analyzing A/B tests, tracking key performance indicators (KPIs), and maintaining reporting systems to provide actionable insights.
• Strategic Planning and Implementation: Experience developing and executing strategies to enhance donor retention and lifetime value. Ability to align these strategies with broader business goals and integrate them with other marketing efforts.
• Project and Campaign Management: Proven track record in managing projects and detailed plans for digital campaigns and automated workflows, ensuring timely and successful execution.
• Technical Proficiency: Skilled in using marketing automation tools and CRM systems to set up, monitor, and optimize campaigns. Ability to troubleshoot issues and ensure high-quality control.
• Training and Team Support: Experience in developing training programs and supporting teams to enhance their CRM and digital marketing capabilities. Strong collaboration skills and effective communication with cross-functional teams.
• Adaptability and Continuous Improvement: Ability to adapt to new technologies and trends, with a proactive approach to testing, learning, and optimizing strategies. Experience in the nonprofit sector or similar organizations is a plus.

• Fluency in English is required. Knowledge of another official UN language is considered as an asset.

• Keen to learn new technology and trends in the fundraising space.
• Able to explain marketing solutions and data to non-technical colleagues.

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.