COLOMBIA: MARKET CONSULTANCY: FUNCTIONAL FOODS (SELVA NEVADA MAPBIO)

INTRODUCTION TO GGGI

The Global Green Growth Institute (GGGI) is a treaty-based international, inter-governmental organization dedicated to supporting and promoting strong, inclusive and sustainable economic growth in developing countries and emerging economies. To learn more please visit about GGGI web page. 

The primary objective of this consultancy is to support Selva Nevada in accelerating the development of new bioproducts as beneficiaries of the MAPBIO+ 2024 Call for Proposals. By offering technical expertise, the consultant will conduct an exploratory market analysis using both primary and secondary data sources. This analysis will inform the design of a sales strategy for a new line of functional foods that aligns with Colombia’s biodiversity protection goals.

[Specific Objectives]

1. Market Assessment

Analyze the potential market for the new functional food line, identifying and prioritizing key segments based on their likelihood of adoption.

2. Consumer Preferences

Examine consumer preferences and needs regarding products that promote biodiversity, and explore how these preferences influence the purchasing intentions for functional foods.

3. Strategic Recommendations

Develop actionable recommendations to ensure the successful launch and market positioning of the new product line.

The expected outputs are the following:

(1) Work Plan

The consultant must prepare a complete work plan, including objectives, metrics, timelines, and stakeholders for implementation. This document will include clearly defined objectives, metrics, timelines, and roles for all activities, as well as identifying key stakeholders and priorities. It will ensure alignment with the Selva Nevada goals and the broader objectives of the business strategy.

(2) Market Assessment Report

A document summarizing the findings from Phase 1 of functional food line development, focusing on market analysis, competition, and consumer behavior. The report will include detailed insights supported by graphs and tables to enhance data comprehension and provide a clear and actionable overview.

(3) Survey proposal and Methodology

The consultant will deliver a draft report that includes the initial version of the study, detailing the design and proposed online survey. This document will outline the methodology and target audience, providing a clear explanation of the approach and objectives.

(4) Final Report

The consultant will deliver a comprehensive final report that encapsulates the outcomes of the consultancy. This report will detail progress toward objectives, including statistical analyses, and present findings from the market assessment and the designed and implemented survey. Additionally, it will provide strategic recommendations for the launch of the new functional food line. Designed for presentation to the company’s stakeholders, the report will feature:

• A characterization of target market segments.
• Insights into the buyer
• Key product features.
• Suggested marketing channels.

This final deliverable will serve as a roadmap for effectively positioning the new product line in the market.

[Deliverables, timeline, and payments]

REPORTING ARRANGEMENTS

The Market Consultancy reports to the Bioeconomy Associate under the technical guidance provided by the Selva Nevada Company. The consultant's work progress will be monitored primarily through periodic review meetings for planning and weekly short face-to-face (or virtual) meetings for prioritizing activities, all of that previous consensus with the Contract Supervisor. In this review, meetings will tackle subjects such as the overview of the contractual objectives, the development of activities, detailed information milestones, actual achievements made against the timeline initially set, and any other relevant progress details. 

Deliverables will be produced in Spanish or English, by GGGI's formatting requirements, and submitted with proof of editable file back-up (e.g., .docx, .pptx) in the GGGI SharePoint system. Additionally, the consultant will deliver one monthly brief in English explaining the activities developed the month before and for any other deliverable, if so requested by the Project Manager. Where relevant, the consultant shall also provide raw data sets, research materials, and meeting notes related to the contractual objective.

The Global Green Growth Institute ("GGGI") is committed to transparency, accountability, and openness in the organization. In case of any doubt, please refer to our Whistle Blower policy in the link:

http://gggi.org/site/assets/uploads/2017/11/Whistleblower-Policy_02072015.pdf   

Suggested methodology and competence requirements.

• The consultant should follow the specific methods provided by the Contract Supervisor.
• The consultant will best use both primary and secondary sources of information to develop activities defined under the contract objective.
• The consultant will be responsible for providing transparent financial information regarding expenses incurred for conducting field visits, orientation meetings, webinars, or workshops.

• (MANDATORY) Degree in business administration, international business, economics or foreign trade. It is positively valued to have a master's degree in topics related to the objective of the contract, but not exclusive. 
• (MANDATORY) A least two (2) years of experience in the field of strategic planning, market analysis, marketing strategies and access to international markets and functional food lines. 
• (DESIRABLE) A postgraduate degree in public policy, environmental management, sustainability, or other bioeconomy-related fields, related to the objective of the contract.
• Knowledge of the Bioeconomy, green business, or biocommerce context and hands-on experience working in Colombia is preferred. 
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint, etc.)
• Exceptional analytical and quantitative skills; capacity for synthesis, presentation, and communication; and strategic thinking skills, and use of Big Data Tools for Business Analytics and Reporting.
  • Organized with excellent time management.
  • Proven ability to work with teams and collaborate.
  • Ability to work well under pressure and have a flexible approach to tasks.

• Experience working with international institutions, the private sector, and government institutions is an asset. 

• Selection method / process: Open Competition.
• Timeline of the selection: Consulting start on February (approximately).
• Date to close is Korean Standard Time (KST). Applications submitted after the deadline will not be considered Application. CV must be sent in English. A consortium, or a firm may not be engaged for the individual consultant assignment.