Communication Officer (Digital)

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programmes, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favouritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education, and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfil their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations

UNICEF is working ‘upstream’ to build an enabling national policy and legislative environment for child rights, and ‘downstream’, with a focus on parts of the country and population groups that are the most vulnerable and under-served by essential social services.

Our programmes are run in the following areas:

•Child survival and development: we support interventions in health, HIV/AIDS, nutrition, water, sanitation and hygiene and early childhood development, that contribute to women’s health and the survival and development of newborns, children, adolescent girls and boys.

•Education: To ensure that all children, especially girls have access to quality education, we support pre-primary, primary, secondary and non-formal education to offer inclusive and gender-sensitive education.

•Child protection: we focus on building a protective environment for children, in particular girls, against violence, abuse and harmful practices, and on promoting birth registration.

•Social Policy and Social Protection: we aim to contribute to reducing poverty, vulnerability and inequity in access to basic social services for children and adolescents.

UNICEF seizes opportunities to work on emerging challenges that affect children such as climate change or the multiple challenges faced by adolescents and young people. Partnerships are key to advancing social change and advocating for children’s rights. UNICEF works with a wide range of national and local partners, as well as implementing joint initiatives with other UN agencies.

In addition, resources are leveraged from international development cooperation partners in accordance with the international principles and standards elaborated within the Paris Declaration.

1.Digital Communication Strategy implementation
• Support the implementation of a digital communication strategy aligned with UNICEF's mission, objectives, and advocacy priorities.
• Utilize data-driven insights to identify and target key audiences through digital channels.

2.Content Creation and Monitoring
• Create and support the production of compelling and shareable content for digital platforms, including social media, websites, text and video stories and newsletters.

3.Social Media Management
• Support the management of UNICEF Sierra Leone’s social media accounts, including content planning, scheduling, and monitoring.
• Support the implementation of social media campaigns to raise awareness and promote UNICEF’s programmes and initiatives using various digital tools and platforms including online events.
• Collaborate with influencers, online communities, and partners to amplify campaign messages.
• Utilize analytics tools to measure the performance of digital communication efforts.
• Provide regular reports on key metrics and adjust strategies based on data insights.