Email Deliverability Specialist
Remote | Europe
- Organization: Avaaz
- Location: Remote | Europe
- Grade: Mid level - Mid level
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Occupational Groups:
- Closing Date:
Full-time | Remote (Eastern Europe)
About Avaaz
Avaaz is an international campaigning and advocacy organization that provides its global membership of almost 70 million people with opportunities to make our world a better place.
We’re one of the world’s largest online global campaigning movements, with people from every corner in the world taking action to close the gap between the world we have and the world most people everywhere want. This includes protecting human rights worldwide, supporting indigenous struggles, saving our planet from climate change and other threats, and fighting to stop disinformation and other cyber threats from undermining our democracies.
Our model enables people to channel their voices into a powerful collective force at tipping point moments to impact the pressing global challenges of our time, from climate and ecological collapse to human rights abuses and the dismantling of democracy. Avaaz is funded through small donations from individual Avaaz members, no big money from governments or corporations. This keeps us independent and allows us to keep a laser focus on doing what the world needs.
Email Deliverability Specialist Position Overview
The Email Deliverability Specialist will be responsible for ensuring Avaaz’s emails consistently reach the inboxes of our members by optimizing deliverability, monitoring email performance, and implementing best practices. This role is critical to maximizing member engagement and sustaining the impact of Avaaz’s campaigns.
The ideal candidate will have strong expertise in email authentication protocols, compliance regulations, and deliverability optimization strategies. They will work closely with the Tech and Product, Campaigns and the other teams to ensure high deliverability rates and continuously improve our email infrastructure.
Responsibilities
Deliverability Monitoring & Troubleshooting
- Monitor and analyze email performance metrics (e.g., open rates, bounce rates, spam complaints, inbox placement rates).
- Identify and troubleshoot email deliverability issues, including spam filtering, blocklistings, and ISP throttling.
- Implement real-time alerting and remediation systems to detect and resolve issues proactively.
Manage IP warming and reputation management for new and existing sending infrastructures.
List Hygiene & Compliance
- Ensure email list hygiene by implementing best practices for list segmentation, bounce handling, and re-engagement strategies.
- Maintain compliance with GDPR, CAN-SPAM, and other global email regulations.
- Oversee email authentication setup (SPF, DKIM, DMARC) to enhance email security and trustworthiness.
Reporting & Insights
- Develop comprehensive deliverability reports to track trends and identify areas for improvement.
- Provide actionable insights based on A/B testing, spam trigger analysis, and engagement tracking.
- Work with the Tech and Campaign teams to refine email content, templates, and subject lines for maximum impact.
Strategy & Optimization
- Implement advanced segmentation and send-time optimization to improve engagement.
- Optimize email throttling, sending schedules, and audience targeting strategies.
- Research and introduce innovative solutions (e.g., AI-driven personalization, predictive engagement modeling) to improve email effectiveness.
Infrastructure & Authentication
- Maintain and enhance email infrastructure, ensuring best practices for IP reputation management.
- Optimize email authentication protocols (SPF, DKIM, DMARC) to improve inbox placement.
- Stay up to date with the latest email deliverability trends and ISP policies.'
Stakeholder Collaboration & Training
- Work closely with the Tech, Campaign, and Product teams to ensure seamless email operations.
- Train internal teams on email best practices, compliance, and deliverability strategies.
- Collaborate with external vendors and ESPs (Email Service Providers) to troubleshoot and optimize email deliverability.
Qualifications
The following list of qualifications is what we believe gives you the experience required to work in our environment and deliver on the responsibilities listed above. You should apply for this role if you believe you have the necessary experience, even if you don't meet all the requirements below:
- Experience in email deliverability, email marketing, or a related field.
- Hands-on experience managing email authentication, list hygiene, and reputation monitoring.
- Experience working with Marketing, Tech, or CRM teams to optimize email effectiveness.
- Proven track record of improving inbox placement rates and mitigating spam filter risks.
- Knowledge of A/B testing methodologies, spam trigger analysis, and audience engagement strategies.
- Expertise in Email Deliverability: Strong knowledge of email authentication protocols (SPF, DKIM, DMARC), feedback loops, and sender reputation management.
- Technical Proficiency: Hands-on experience with email marketing platforms and deliverability tools (e.g., PowerMTA, eDataSource, SparkPost, Email on Acid).
- Analytical & Data-Driven Approach: Ability to interpret deliverability metrics and apply insights to improve inbox placement.
- Understanding of Email Compliance: Experience ensuring compliance with GDPR, CAN-SPAM, and other email marketing regulations.
- Problem-Solving Skills: Proactive approach to identifying and resolving deliverability issues.
- Strong Communication & Collaboration: Ability to work cross-functionally with Tech, Marketing, and Product teams.
- Experience with High-Volume Email Programs: Familiarity with large-scale email campaigns and best practices for non-profit digital engagement.
- Marketing Automation Expertise: Experience with Salesforce Marketing Cloud, HubSpot, or similar ESPs.
- HTML/CSS Knowledge: Basic understanding for troubleshooting email templates.
- AI & Predictive Analytics: Experience with AI-driven email optimization and predictive engagement modeling.
- Multi-Channel Marketing: Understanding of SMS, push notifications, and WhatsApp marketing.
- Passion and commitment to global justice, citizen empowerment, and social change
- Excellent written and verbal communication skills.
- Proficient in Google Suite and online communication systems (Slack, Zoom, etc)
Location
The ideal candidate for this role should be based in Eastern Europe.
Compensation and Benefits
Salary varies with location and experience and is highly competitive with leading international nongovernmental organizations. The full-package salary for this position ranges from EUR 43,000 - EUR 49,000. Candidates will be provided with an accurate range in local currency.
The development of our employees is paramount. To support this, we include these benefits:
- 5 weeks paid vacation per year
- 10 paid holidays per year
- Up to 2.500EUR for training and development per year
- Up to 1.250EUR for language development per year
- Out-of-Home Workspace Rental
Application Timeline
We are reviewing applications on a rolling basis, and encourage all candidates to submit applications as soon as possible.
Our Recruitment Process
Avaaz undertakes a comprehensive recruitment procedure designed to select the most talented candidate for any given position. The recruitment process is comprised of the following steps:
- Application Review
- Screening Call
- Technical Interview
- Culture Interview
- Offer Call
Our Commitment to Diversity and Inclusion
As a global organization with millions of members worldwide, it’s important to us that our team reflects the diversity needed to lead a movement of people from across the planet, rising to meet some of the most complex challenges humanity has ever faced. We believe we can only succeed by building a diverse team full of fresh perspectives and original ideas, and we are committed to creating a working environment in which everyone has an equal opportunity to fulfill their potential.
Our team includes speakers of English as their first or second language, self-taught and university-educated, and people with all sorts of professional backgrounds. If doing the job you just read about would excite you to come to work every day, we want you to apply if you’re talented, hard-working, and committed to making a difference.
We do not discriminate based on race, ethnicity, color, ancestry, language and accent, national origin, citizenship, sex, gender identity or expression, sexual orientation, age, family/parental or marital status, political affiliation, religion, socioeconomic class/caste, disability.
We’ll provide reasonable accommodations for qualified applicants with disabilities or special needs to participate in the application process, so please let us know if you have such a request when you apply.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.