Digital Communication Consultant

A. Content Production and Creative Development

• Design and produce high-quality visual content including graphics, illustrations, carousels, GIFs, infographics, and digital layouts for social media, campaigns, and donor visibility, using Adobe Creative Suite, Canva, and other relevant design software.

• Capture and edit original photography and videography from UNICEF-supported events, activities, and field missions in line with ethical storytelling and brand guidelines.

• Conceptualize and produce multimedia content (videos, reels, animations, stories) that highlight programme impact, amplify children’s voices, and support advocacy goals.

• Assist in developing and maintaining the social media editorial calendar, aligning content with international days, campaigns, key events, and emerging trends.

• Draft clear, compelling, and audience-appropriate copy for social media captions, scripts, and longer-form web stories, aligned with UNICEF’s style and tone.

• Collaborate with internal teams and vendors to manage production timelines and ensure quality control for all digital assets.

• Support the promotion and dissemination of UNICEF content across platforms and partners.

B. Community Management and Digital Engagement

• Support day-to-day management of UNICEF Pakistan’s social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok), including scheduling posts, uploading content, and moderating comments/messages.

• Apply community engagement best practices to build positive interactions, increase participation in discussions, and grow a supportive online presence for children’s rights.

• Monitor public conversations, trending topics, and current events to identify opportunities for digital response and real-time engagement.

• Coordinate with the Digital Communication Specialist to ensure that responses are timely, accurate, and aligned with UNICEF’s positioning.

C. Monitoring, Insights, and Performance Reporting

• Track social media and content performance using in-built platform analytics, Hootsuite, and other tools, and provide regular reports on reach, engagement, and growth.

• Extract digital insights to inform content strategy, adapt creative direction, and optimize engagement.

• Monitor and evaluate campaign performance and audience behavior to strengthen digital advocacy efforts and improve impact.

D. Knowledge Management and Asset Organization

• Support the organization and maintenance of digital assets including photos, videos, and graphics, ensuring accurate tagging and documentation.

• Upload final content to relevant internal platforms including SharePoint, WeShare, and YouTube, following consent and archival protocols.

• Participate in weekly content planning meetings with the Digital Communication team to align upcoming priorities and campaign moments.

• Assist in maintaining content calendars, message banks, and updated communication materials for internal use.

Education: 
A university degree in Communication, Journalism, International Development, or any related field, including Marketing, Media Sciences, or Advertising, with a focus on digital and social media platforms (e.g., Facebook, Twitter/X, Instagram, TikTok, YouTube, LinkedIn).

Experience:

• A minimum of 1-2 years of professional and progressive work experience in communication, journalism, or digital content production, with a focus on public advocacy, digital marketing, or campaign development for social impact.

• Demonstrated technical skills in graphic design, photography, video filming and editing, and use of Adobe Creative Suite, Canva, and other relevant design and editing tools.

• Proven ability to write compelling copy for both short-form (social media) and long-form (stories, blogs, scripts) formats.

• Experience in using social media insights, platform analytics, and social listening tools to inform content planning and improve digital performance.

• Experience working directly with young people or co-creating content with adolescents (e.g., Reels, TikToks, youth-led campaigns) is an asset.

• Prior experience with UNICEF, UN agencies, or international NGOs is an asset.

Language Requirement:

Skills and Competencies:

• Demonstrates strong understanding of web and social media platforms, their reach, and how to tailor content for diverse audiences, especially in the context of Pakistan.

• Highly proficient in content development, editing, and visual storytelling, including graphic design, photography, and video production.

• Ability to think creatively and develop innovative communication solutions in fast-paced or evolving digital environments.

• Skilled in writing, proofreading, and editing clear, engaging, and audience-focused copy in both English and Urdu, with sensitivity to tone and context.

• Demonstrates the ability to clearly communicate ideas and information in both written and verbal form.

• Strong understanding of community engagement, online moderation, and responsive digital communication practices.

• Familiarity with knowledge management tools and best practices for organizing and archiving communication assets is an asset.

• Prior experience working with a UN agency, NGO, or international development organization is an asset.

• Understanding of child rights and ethical considerations in the use of images, stories, and voices of children is essential.

• Highly organized with excellent attention to detail.

• Able to work both independently and collaboratively within a team structure.

• Specific technical skills:

  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, and related design and editing tools.

  • Experience using Hootsuite, native platform insights, and social media analytics tools for monitoring and reporting.