Digital Communications Assistant

The mission of WHO’s Health Emergencies Programme (“The Programme”) is to help countries, and to coordinate international action, to prevent, prepare for, detect, rapidly respond to, and recover from outbreaks and emergencies.

The WHO Liberia Communications and Branding strategy provides a framework to support the organisation’s efforts to communicate on the priorities above, ensure that all staff speak with one voice across the organisation, and position WHO as a trusted and effective partner in the country's health sector.

As part of implementing the office's communications and branding strategy, the incumbent volunteer will work closely with the External Communications Officer to develop innovative digital initiatives, manage social media, create engaging content, analyze metrics, and partner with stakeholders to support and maintain WHO Liberia’s digital presence.

Within the delegated authority and under the supervision of the External Communications Officer, the Digital Communication Assistant will undertake the following tasks:
● Design and implement digital communication strategies to enhance WHO Liberia’s visibility and reach.
● Develop, manage and grow audiences on WHO Liberia's various social media platforms: Facebook, X (formerly known as Twitter), Instagram, TikTok, and LinkedIn, ensuring engaging and persuasive communication.
● Deploy scheduling and analytic tools to optimize WHO Liberia social media channels. Analyze key performance indicators (KPIs) like reach, engagement, and follower growth to improve campaign effectiveness and inform communication strategy
● Produce a variety of digital content, including high-quality photos and videos, social media posts, flyers, infographics, banners, and other graphic design products.
● Create innovative digital campaigns for WHO health thematic days and UN health-related days.
● Engage and develop strong partnerships with digital and social media stakeholders, such as influencers, media houses, and brand ambassadors, to amplify our key health messages and expand our audience reach, particularly among youth.
● Identify training needs for strengthening social media and web storytelling capacity of WHO Liberia staff, and participate in the delivery of internal workshops and training related to content creation and engagement.
● Support in the implementation of the brand and corporate identity during the WHO external and internal events.
● Perform any other related duties and responsibilities as assigned by the supervisor