Copywriter

Job description

CTG overview

CTG was established in 2006, almost 20 years ago, in Afghanistan. We currently operate in 35 countries and have approximately 11,500 staff members committed to good!

But do you know who we are? And what do we do?

We provide tailored Human Resources and Staffing Solutions that support critical global initiatives across Humanitarian and Development sectors, and are now strategically foraying into new industries, including Construction, Energy, and IT, with a focus on high-risk regions.

Here’s a list of services we offer:
•Staffing solutions and HR management services
•Monitoring and evaluation
•Fleet management and logistics
•Facilities management
•Sustainability and Communications Advisory
•Election monitoring and observation
•IT professional services
•Medical assistance

Visit www.ctg.org to find out more.

Overview of position

Overview of Position: 

We rely on stories that resonate to market our clients’ services with integrity, while showing the world the amazing work they do. On a given day, that could mean bringing the daily life of a South Sudanese aid worker to light, or outlining the impact of water purity on hydroponics, or clarifying why experiential learning is the way to unlock effective leadership.

We’re looking for a copywriter who can do justice to our diverse brands, who can treat everything from global affairs to medical assistance to leadership development with the same verve. You’ll work closely with the Head of Content to craft engaging and impactful content that sticks and compels, polishing ideas and sentences till they shine. You are an enthusiastic and creative thinker with a strong command of language and a journalistic mindset. Someone who is excited by words and the impact they can have, who’s willing to learn, teach, and grow.

Role objectives

Key Responsibilities: 

Content Creation

Write a wide range of content, including blogs, website copy, mailers, brochures, and more, ensuring consistency with brand voice and messaging.

Work closely with the Head of Content to develop content that supports broader creative and strategic goals, including reach, SEO optimisation and memorability.

Source and suggest suitable images to enhance writing, ensuring pieces cohere and make an impact as a whole.

Idea Generation and Innovation

Contribute to brainstorming sessions for content calendars, campaigns and strategies, bringing fresh ideas and creative solutions to the table.

Research ways of working, marketing best practices and process improvements to contribute to team efficiency and efficacy.

Content Review

Present polished, accurate and carefully crafted content for review, ensuring writing is proofread, meets style and brand guides and presents an accurate and compelling message in accordance with CTG Creative’s quality standards and clients’ needs.

Collaborate with the Head of Content to review and refine content, taking on feedback to apply as needed across projects.

Adaptability and strategic thinking

Write content that meets the needs of different brands and formats, adapting tone and style as required. No two brands should sound the same.

Always consider the purpose and goal of content, ensuring it meets its purpose and furthers the content and brand strategy.

Approach pivoting with an open mind and alacrity.

Time and Project Management

Manage multiple content projects simultaneously, ensuring deadlines are met and work is delivered to a high standard.

Upload blogs and maintain website copy

Upload blogs to the client's websites as needed, ensuring that they are formatted correctly and optimised for SEO.

Keep brand websites up to date with changes and new information, always considering the broader brand narrative and story to ensure we are representing our brands accurately and persuasively.

Project reporting

This role reports to the Head of Content. 

Key competencies

Position Requirements: 

Core Competencies & Skills 

• Bachelor’s degree in communications, marketing, English, Journalism or related field.
• 2-4 years’ experience in professional copywriting, content creation or editorial work.
• Proven ability to craft compelling long-form and short-form content (blogs, brochures, mailers, websites, social media).
• Demonstrated experience developing and adapting content for multi-brand environments, ensuring distinct voices and consistency.
• Strong research and storytelling skills with a journalistic mindset to translate complex topics into clear, persuasive copy.
• Knowledge of SEO best practices and optimising content for digital platforms.
• Detail-oriented writer and editor with excellent grammar, proofreading and adherence to brand/style guides.
• Creative thinker with strategic awareness, capable of aligning content to brand goals and audience needs.
• Basic design skills and know-how (in Canva) beneficial.
• Ability to self-start, problem-solve, and work under pressure.

Team management

This role has no team management. 

Further information

Why Join Us

• Work across multiple dynamic companies in sectors that matter – from humanitarian work to leadership development and clean water innovation.
• Be part of a supportive creative team at our Cape Town office.
• 30 days’ annual leave.
• Comprehensive medical aid.

Disclaimer:
· At no stage of the recruitment process will CTG ask candidates for a fee. This includes during the application stage, interview, assessment and training.
· CTG has a zero tolerance to Sexual Exploitation and Abuse (SEA) which is outlined in its Code of Conduct. Protection from SEA is everyone’s responsibility
· CTG encourages all candidates applying for this advertisement to ensure that their candidate profile is up to date with up to date experience / education / contact details, as this will help you being considered further in your application for this role.