Visitor Engagement Analyst

What We Can Achieve Together: 

The Visitor Engagement Analyst will maintain a foundational understanding of the Leveraging Our Lands (LOL) Visitor Engagement and Activation strategy and the goals, actions and work processes of assigned North American business units. They will provide analytical support to cross-functional project teams focused on visitor engagement and activation. They will lead efforts to implement and analyze visitor use surveys and mobility data, supporting the identification and understanding of visitor behaviors, preferences and outcomes. They will collaborate with Business Units to translate data insights into actionable recommendations for visitor engagement and activation and support the development of scalable training programs for staff and volunteers. They will contribute to the design and development of new or modified engagement processes and tools, and may recommend the introduction of new strategies, technologies or organizational structures to improve outcomes. The Analyst will provide support to the Associate Director of Marketing and Communications for LOL ADMC) in implementing priority engagement initiatives, including the launch of a Discovery Fund to support BUs in implementing new and innovative local visitor engagement and activation projects. They may be responsible for presenting formal written reports or presentations to stakeholders regarding the outcome of data analysis or proposed recommendations. They will have substantial contact with internal stakeholders, collaborating to leverage solutions across business areas. They will analyze situations, evaluate alternatives and implement solutions to improve visitor experience, engagement and revenue outcomes. The Analyst will stay informed on market trends and best practices in visitor analytics, mobility data and nonprofit engagement strategies.

This position requires traveling occasionally and working long and flexible hours as needed.

We’re Looking for You: 

Are you looking for work you can believe in? At TNC we strive to embody a philosophy of Work that You Can Believe in where you can feel like you are making a difference every day. We’re looking for a data-driven, strategic, and collaborative Visitor Engagement Analyst to support the implementation of The Nature Conservancy’s Leveraging Our Lands (LOL) Visitor Engagement and Activation Strategy. This role is ideal for someone who thrives at the intersection of data analysis, stakeholder engagement, and mission-driven innovation—and who is passionate about helping people connect with nature in meaningful and equitable ways. 

As the Visitor Engagement Analyst, you’ll serve as a key liaison between the LOL central team and TNC’s North American business units and divisions. You’ll lead efforts to acquire, analyze, and interpret visitor use survey and mobility data, translating insights into actionable strategies that deepen visitor engagement and drive revenue generation. You’ll also help scale staff and volunteer training programs and support the launch of a Discovery Fund to empower local teams to pilot innovative engagement projects. 

This position requires traveling occasionally and working long and flexible hours as needed. The work environment involves only infrequent exposure to disagreeable elements and minor physical exertion and/or strain. 

You’ll be expected to lead project teams in: 

• Designing and managing visitor use surveys across a diverse network of preserves, working with contractors and internal teams to ensure data quality and relevance. 

• Interpreting mobility data to uncover patterns in visitation, trail use, and site engagement, and translating those insights into tailored recommendations for preserve programming and digital activation. 

• Collaborating with business units to co-create engagement tactics that reflect local context while aligning with broader strategic goals. 

• Mapping business processes and KPIs to identify opportunities for scaling successful engagement models and improving infrastructure. 

• Supporting the launch and management of the Discovery Fund, including tracking project outcomes and building a library of scalable innovations for internal use. 

This is a three-year term position, offering the opportunity to make a lasting impact on how TNC connects people to nature. This role will require occasional travel for in-person team meetings. If you’re excited by the opportunity to shape how people experience nature, support innovative engagement strategies, and contribute to a globally recognized conservation organization, we encourage you to apply. 

What You’ll Bring: 

• Bachelor’s degree and 3 years related experience or equivalent combination. 

• Experience generating reports and analyzing and interpreting data. 

• Experience managing and implementing multiple projects. 

• Experience with business process analysis and/or improvement. 

• Experience with current technology in relevant field. 

• Experience working with cross-functional teams. 

DESIRED QUALIFICATIONS 

• Strong analytical and strategic thinking skills and comfort working with both qualitative and quantitative data to turn insights into clear, actionable recommendations. 

• Ability to synthesize complex findings and present them in compelling ways to stakeholders across disciplines. 

• Experience with accessible and inclusive engagement strategies, and an eagerness to help TNC create welcoming experiences for all visitors. 

• Initiative and independence and comfort in managing projects with minimal supervision, making decisions based on analysis and context, and representing your work in high-level forums. 

• Multi-lingual skills and multi-cultural or cross-cultural experiences are appreciated. 

• Ability to manage and implement complex processes. 

• Ability to work in partnership with others in a collaborative or advisory role. 

• Advanced knowledge in current and evolving technology related to field of experience. 

• Demonstrated ability to conceptualize and document new and/or improved processes and effectively communicate benefits. 

• Demonstrated ability to write for various audiences and excellent presentation skills. 

• Knowledge of current trends in the specific field, preferably in a non-profit environment. 

• Proficiency in interpreting guidelines to achieve desired results. 

• Strong organizational skills, time management, accuracy, attention to detail, and ability to manage multiple tasks. 

• Successful experience in managing multiple projects and implementing strategic program goals.

Who We Are:

The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our mission and guided by our values, which include respect for all people, communities, and cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s many reasons to love life inside TNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube   to hear stories from staff or visit  Glassdoor.

One goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging and that their unique contributions to our mission are valued. In addition to the requirements in our job postings, we recognize that people come with talent and experiences outside of a job and consider each applicant’s unique experience. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and stay for the people.”

What We Bring:

Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!

TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our Benefits and Perks here.

We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ.

Our recruiting process includes a rolling interview process to ensure we engage applicants in a timely manner. This means we may review applications in the order in which they are received. Once a strong candidate pool is identified, the role will be unposted. The timeline may vary depending on the expressed interest in the role, so we highly encourage candidates to apply as soon as possible.

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to equal employment opportunity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of all backgrounds, beliefs, and culture. Recruiting and mentoring staff to create an inclusive organization is a priority, and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy's background screening process.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.