DEADLINE FOR APPLICATIONS

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website: https://www.wfp.org and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.

WHY JOIN WFP? 

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive, diverse, and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

POSITION TITLE: Global Marketing Coordinator, Search & Social
ORG UNIT: Private Partnerships Division (PSP)
DUTY STATION: Remote
CONTRACT TYPE: Regular consultant
DURATION: 11 months
LINE MANAGER/SUPERVISOR: Global Marketing Specialist, Search

ORGANIZATIONAL CONTEXT
The United Nations World Food Programme (WFP) is the largest humanitarian organization saving and changing lives worldwide. WFP’s latest analysis shows 318 million people facing acute hunger – not knowing when, or if, they will eat again. The needs are immense, and that’s why the Private Partnerships Division (PSP) is investing in fundraising from individuals. WFP’s individual fundraising programme is the fastest growing among our peer set (IFL Forum) and with ambitious plans for the next strategy period, we aim to reach a cumulative income of USD 1.4 billion from 2020-2030. Unique in the sector, WFP fundraises globally from a centralized team that reaches hundreds of millions of people in 180+ countries. Our strategy is digital-first; we recruit supporters primarily through Meta, Google and TikTok, and provide a world-class supporter experience via email, SMS, What’s App, outbound telephone and social media. The programme is currently expanding to support six core languages: English, French, Arabic, German, Korean and Chinese.

PURPOSE OF THE ASSIGNMENT
This position sits within the Acquisition Team – a team of nine, primarily responsible for recruiting supporters through global paid media activity. The purpose of this new role is to support our two marketing channel specialists in the optimisation, technical and financial management of digital advertising channels: Meta, TikTok, Google, and Bing. You will receive 1:1 training and guidance from our in-house advertising experts and learn to optimise multi-million dollar advertising channels independently during their periods of leave or absence.

KEY RESPONSIBILITIES
Roles cover a wide range of tasks as required to deliver on the team’s evolving needs and ambitious fundraising targets. The list below is not exhaustive but great care will be taken to ensure a balanced workload.
1. Ad platform monitoring and troubleshooting
•Monitor daily reporting to flag and resolve any data or performance issues.
•Monitor campaign delivery to promptly spot and address ad rejections or other delivery issues.
•Monitor tracking via pixels, Meta CAPI, TikTok events API and Google Enhanced Conversions.
•Perform regular ad account health-checks and QA processes.
•Monitor ad credit limits, POs and invoicing to ensure continuity of ad spend.
2. Hands-on campaign setup and execution
•Complete campaign setups for seasonal and emergency search ad campaigns
•Support the optimisation of budgets and bid strategies.
•Perform regular CRM-based audience updates for targeting within the ad platforms

3. Ad platform optimisation and best practices
•Keep up to date with the latest ad platform changes, including testing Google’s betas, to continually update our best practices documentation and provide technical platform guidance for the team.
•Support on the execution of AB testing within ad platforms.
•Prepare and present BAU and post-campaign reporting to identify new learnings, insights and opportunities.
4. Collaboration with internal and external partners
•Liaise with our partners at Meta, TikTok and Google on day-to-day issues like ad rejections and campaign delivery.
•Support our internal team of campaign managers with questions or challenges regarding ad platform data, campaign execution, new features or platform changes.
•Participate in regular meetings with Meta, TikTok and Google to collaborate on both day-to-day matters and wider, strategic initiatives.

DELIVERABLES AT THE END OF THE CONTRACT
•Each advertising channel has performed in line with agreed fundraising targets.
•The latest best practices are defined and followed across all channels.
•Technical and performance issues have been promptly identified and resolved.
•Strong relationships are in place with our partners at Meta, TikTok and Google.

QUALIFICATIONS AND EXPERIENCE REQUIRED
Education
▪A first level university degree or higher.
Work history
▪Minimum 2 years of work experience in digital advertising
▪Technical, hands-on experience in at least one of our advertising channels, and an eagerness to learn the others, is essential.
▪Media agency experience is preferred.
▪No prior fundraising experience is necessary.
Technical skills
▪Understanding of core advertising metrics
▪Knowledge of Google Ads/SA360
▪Knowledge of Meta Ads Manager
▪Knowledge of TikTok Ads Manager
▪Familiarity with Tableau (or similar)
▪Familiarity with AB testing
Soft Skills
▪Communication: you can turn complex topics into concise updates, always communicating openly and proactively.
▪Technical aptitude: you enjoy diving into the technical aspects of advertising, learning new platforms and solving technical challenges.
▪Organisation and prioritisation: you can reliably manage a high volume of tasks across different workstreams, with the ability to adapt and reprioritise your work flexibly in response to changes.
▪Attention to detail: you’re thorough, methodical and meticulous in completing tasks like QA’ing and campaign optimisation to avoid errors.
▪Collaboration: you’re a team player who fosters trust and builds strong relationships with team members and external partners.
▪Analytical mindset: you can naturally spot trends in data and you’re passionate about using data to make the most effective decisions.

▪You’re available to work out of hours when occasionally required, for example in sudden-onset emergencies
Languages
▪Excellent command (C1 minimum) of English.
▪Knowledge of our other fundraising languages (French, German, Spanish, Chinese or Arabic) is preferred.

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact:  global.inclusion@wfp.org

NO FEE DISCLAIMER

The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email, LinkedIn, or any other channel.

• We strongly recommend that your Workday profile is accurate and complete, and that all sections are filled in, including your employment history, academic qualifications, language skills, and UN grade (if applicable). Once your profile is completed, please apply, and submit your application.

• If you experience technical issues while submitting your application, you may contact us at global.hrerecruitment@wfp.org. Please note that this email is only for technical issues with an application - unsolicited applications or documents sent to this inbox will not receive a reply.

• At the application stage, the only required documents are your CV and Cover Letter. Additional documents (passport, certificates, recommendation letters, etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.