Digital Officer 2 (800036)

What we do

The International Committee of the Red Cross (ICRC) works around the world to provide humanitarian assistance to people affected by conflict and armed violence. We act in emergencies by promoting respect for international humanitarian law. We are an independent and neutral organization, and our mandate derives essentially from the Geneva Conventions of 1949. We work closely with National Red Cross and Red Crescent Societies and their IFRC to ensure a concerted, rational and rapid humanitarian response to the needs of victims of armed conflict or any other situation of internal violence.

The ICRC is strongly committed to diversity and inclusion. People with disabilities, ethnic minorities, LGBTQ people and women are encouraged to participate in our calls.

Do you want to know more about our work in Colombia? Visit our websites at: 

Code of conduct for ICRC staff | 

Purpose

Digital Officer works to enhance the digital reputation and positioning of the ICRC Bogota Regional Delegation, furthering the goals and objectives of the digital strategy adapted to the Delegation’s priorities. S/he leads efforts to deliver compelling and engaging content (proactively and reactively) through the direct management of official social media channels. S/he provides guidance and support to staff at all levels of the organization on social media use and produces in-depth reports on content performance. S/he identifies social media trends and applies them appropriately in-house, creating and adapting best practice accordingly.

Scope & impact

Digital communication is the real game changer or ICRC’s Bogota Regional Delegation’s communication. Since 2015, the delegation has been widely present in the digital world with ICRC’s Colombia public platforms and Head of Delegation account. Since 2018 it has provided content to America’s Instagram account and since 2019 with Youtube Spanish channel. And since 2024 we have our own Instagram account in Colombia, in addition to the X account and the Facebook page. It should be noted that Colombia is currently the biggest operational delegation of the Americas, hence it produces a lot of digital content and is the delegation of the region with most mentions in the media and digital public impact.

Accountabilities & functional responsibilities

Digital Communication (70%)

• Manages the Spanish-language website of the ICRC Regional Delegation in Bogota (Drupal), the official X account and Facebook page of the Delegation, as well as derivative products.
• Creates, edits, repurposes rich social media content, like posts and tweets, image slide shows, threads, gifs and video, with a clearly developed narrative and tone of voice.
• Analyse the ICRC's perception and reputation on social networks and inform the coordination in order to make decisions on the matter,including support for operations for digital risk reduction.
• Uses a variety of analytics tools (e.g. Facebook Business Manager, Google Ads) to identify and understand social media audiences and behavioural trends.
• Coordinates with a variety of internal stakeholders to launch and evaluate major digital campaigns in Colombia, the Americas or worldwide.

Audiovisual production (30%)

• Organize and participate in communication missions in the field (reporting, photography and video recording).
• Promotes innovative digital products and keeps abreast of latest trends on digital content, keeping in mind the Delegation’s priorities.
• Creates, edits, repurposes and publishes a wide variety of engaging content for digital channels, using audiovisual products (videos, photos, newsletters etc.).
• Provides the archives with appropriate versions of these digital materials for reuse.

Relationships

• Interacts with COMs teams throughout the ICRC and a range of non-COMs colleagues to provide guidance.
• Interacts with media, followers, digital agencies and key audiences.

Reports to (role)

Country Communication and Prevention Manager

People management responsibilities

No

Professional experience required

• Degree in communications, marketing or journalism, preferably with a digital background and specialization (managing websites, social media platforms, video projects, etc).
• Postgraduate studies, an asset.
• Minimum 3 years' experience in digital communication and web pages administration.
• Skilled computer user of web publishing (content management systems, including Drupal and/or WordPress) and editing tools (Photoshop, Premiere).
• Deep understanding/expertise of social media platforms, analytics tools and metrics.
• Spanish as mother tongue.
• Fluent English (additional languages an asset).
• Experience in publishing and engaging using social media platforms (Facebook, Twitter, Instagram, TikTok).
• Experience in web editing and familiarity with search engine optimization.
• Excellent public speaking skills and ability to communicate on technical matters to audiences in training settings.
• Familiarity with ad management (Google Ads, Facebook, Twitter, TikTok and Instagram).
• Confirmed capacity to represent the ICRC.
• Sound knowledge of the media environment in Colombia and abroad an asset.
• ICRC experience, an asset.

What we offer

1. Location: Bogota with availability to travel to remote areas.
2. Type of contract: Indefinite local contract (according to Colombian labor law).
3. Legal benefits: Affiliations to health, pensions, ARL and compensation funds.
4. Benefits: Support, assistance with glasses every two years, recognition of medical expenses not covered by the EPS, mental health and wellness support.
5. Possibility of flexible schedules.
6. The salary will be agreed according to the ICRC salary table.
7. Benefits for academics, languages and professional development.
8. Activity rate: 100%.
9. International savings of 11.5% of the monthly salary, financed by the organization.
10. 20 working days of vacation.
11. Start of the contract: immediate.

Our values

At the ICRC, we value impact, collaboration, respect, and compassion. We seek candidates who demonstrate behaviors based on these shared values. For more information on the ICRC values, please visit this page.

Language

• English

Competencies