Social Media SpecialistSocial Media Specialist
Lyon
- Organization: Interpol
- Location: Lyon
- Grade: Mid level - Mid level
-
Occupational Groups:
- Communication and Public Information
- Sales and Marketing
- Marketing (Digital, Advertisement, Brand, Promotion)
- Closing Date: 2025-01-01
Vacancy Notice 930
INTERPOL is the world’s largest international police organization, with 196 Member Countries. Created in 1923, it facilitates cross-border police co-operation, and supports and assists all organizations, authorities, and services whose mission is to prevent or combat international crime.
INTERPOL strives to achieve a diverse and inclusive workforce and welcomes applications from individuals with diverse backgrounds, experiences, and perspectives. To achieve our Diversity goals, we encourage applications from women and nationals of under/unrepresented member countries who are passionate about our mission. INTERPOL’s recruitment process is merit-based hence all hiring decisions are made considering the applicant’s qualifications and the needs of the Organization.
Job Title: Social Media Specialist
Reporting To: Head of Social Media
Location: Lyon, France
Type of contract: Fixed-term Contract *
Duration (in months): 36.00
Grade: 6
Number of post: 1
Level of Security screening: Basic
Deadline for application: 1 January 2025
Conditions applying for all candidates
Only professional experience for which candidates can provide official proof of employment will be considered. Candidates could be requested to provide copies of such official documents prior to interviews/test.
* Subsequent extension to this post will be subject to the terms of the Organization’s Staff Manual, to satisfactory performance and to availability of funds.
Tests/interviews in connection to this selection procedure will take place approximately 1 week after the deadline for applications. Applicants are kindly requested to plan their availability during this period accordingly, in case they are short-listed.
Selected candidates will be expected to report for duty approximately one to three months after receiving an offer of employment at the latest.
This selection exercise may be used to generate a reserve list of suitable candidates that may be used to address Organization's similar staffing needs in the future.
SUMMARY OF THE ASSIGNED DUTIES,
INCLUDING GOALS AND OBJECTIVES OF THE POST
Within the Executive Directorate Partnerships and Planning (EDPP), the Communications Directorate (COM) leads and delivers all external and internal communications for INTERPOL, including media engagement, social media, design and print, websites and stakeholder engagement. Our focus is to inform key stakeholders and audiences about the role of INTERPOL, its importance in the international security landscape and the value of transnational police and security cooperation. The Directorate is made up of five teams: 1) Corporate and internal communications, 2) News team 3) Campaigns and advocacy 4) Creative design and print, and 5) a Social media unit.
The Social media unit leads the Organization's social media approach, including managing our multiple social media channels, using third party social media engagement and overseeing our social media policy.
INTERPOL seeks a dynamic, creative, digital native to produce digital content, and increase engagement amongst target audiences on all our digital and social media channels, both for the Secretary General and Corporate accounts. The Social Media Specialist will work directly with the Secretary General of INTERPOL and other senior staff to film, photograph, edit, produce and post content.
Under the authority and the supervision of the Director of Communications, as well as the direct supervision of the Head of Social Media, he/she will help promote the range, value and impact of INTERPOL activities to different audiences.
PRINCIPAL DUTIES AND ACTIVITIES
In line with the evolving priorities of the Organization and in collaboration with Communications colleagues, the post holder will perform the following functions:
DUTY 1: Produce content for social media channels
- Be responsible for coordinating, producing and posting content for the INTERPOL’s social media channels, especially focused on the social media channels of the Secretary General.
- Deliver increased engagement with target audiences – particularly through the use of innovation, images and videos.
- Work closely with other teams, including within the Communications Directorate, to optimize content production to increase interaction and engagement.
- Devise programmes for posting content across different platforms.
- Ensuring social media best practice is followed, and that we keep up to date with trends in social media.
DUTY 2: Create photography and films
- Alongside the in-house photographer and filmmaker and external contractors, coordinate and/or create original and engaging multimedia content across social media platforms. This will include photography, filming editing and production.
- Work in partnership with other social media channels to share content.
- Photograph and film senior staff at events, visits and meetings.
DUTY 3: Analyze and drive performance
- Monitor, track, analyze and report continuously on performance on social media platforms.
- Identify trends to help adapt social media activities and campaigns.
- Lead and champion performance evaluation across communications teams.
- Advise Secretary General, Director of Communications and other senior leaders and colleagues on changes to the use of social media.
DUTY 4: Build partnerships
- Work with partners to enhance social media reach, including social media teams in policing, international policing, our funders and partners, and in the media and think tanks.
DUTY 5: Support the communications team
- Work cooperatively and flexibly to support colleagues across communications, including sharing best practices, providing content and providing support and ideas.
- May work on cross-cutting projects as required.
- Perform any other duties as requested by hierarchy.
COMPETENCIES AND SKILLS
Education and qualification required :
- At least two years of completed higher education at a university or equivalent in a relevant domain.
Experience required:
- At least three years of professional experience in the communications area, including relevant experience in social media communications.
- Experience in an international organization would be an additional asset.
- Experience working on social media with senior leaders is a strong asset.
Languages:
- Professional command of English is required.
- Working knowledge of either Arabic, French or Spanish is desirable.
Abilities required:
- Strong understanding of the use of a range of social media platforms, particularly in relation to branding, advocacy and campaigns.
- Creative skills and original thinking for contributing new and innovative ideas.
- Strong storytelling techniques and editorial skills suitable for each platform.
- Skills in data analysis and interpreting statistics.
- Organizational awareness skills.
- Personal and professional maturity.
- Ability to synthesize information from different sources.
- Excellent teamworking, collaboration and networking skills.
- Good social and multicultural skills.
- Ability to work independently as well as in teams, ability especially to post/write/edit with a high level of independence.
- Strong communications skills, both written and verbal.
- Ability to work persistently and under pressure, with discipline and high degree of self-motivation.
- Be willing to travel.
- Good listening skills.
- Willingness to learn.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.