Communication Specialist

UNICEF BTN organization mission TBD

UNICEF’s work in Bhutan started in 1974 with support to the Rural Water Supply and Sanitation programme. Over time, our work has expanded to improve the lives of children, youth, and women in other key programmatic areas.

Together with our partners, we work towards ensuring that all children have access to education, health care, sanitation, clean water, protection, and other services necessary for their survival, growth, and development. We support service delivery and have a strong field presence across all 20 districts. We also engage in policy work.

UNICEF and the Royal Government are addressing these challenges and marking 50 years of progress for children and young people in 2024. Going forward, UNICEF recommits to building on our shared successes and realizing a Bhutan in which every child has every opportunity.

Bhutan has made impressive progress towards ensuring the well-being of children and young people, but stubborn challenges persist. The high youth unemployment rate translates to mental health issues, while violence against children continues to remain prevalent. All these challenges are exacerbated by the unrelenting march of climate change and weather-related crises, which threaten to reverse hard-won gains.

This position will support UNICEF Bhutan’s strategic focus to advocate and communicate the work of UNICEF in securing the well-being of children in Bhutan through all platforms and events through the development of high-quality multimedia content, research, and knowledge management.

Content production:
• Conceptualize and create engaging content for social media, donors, and programmes. Pitch new approaches and angles for content.
• Ensure communication products and materials for the country office are executed on time and followed up to support the country office’s communication priorities and campaigns, including resource mobilization.
• Write strong copy aligned with UNICEF’s style, for social media, and long form for web.
• Assist in drafting and editing articles, press releases, human interest stories, and key messages for the Representative’s office and other advocacy/information materials for both web-based and traditional media, as appropriate.
• Produce and post-produce multimedia content (photo and video) for digital platforms.
• Develop high-quality creative work, provide quality control over concepts and projects, and contribute creative solutions and innovations that strengthen the UNICEF brand in the country.
• Assist the communication section with additional communication and admin tasks as required, related to but not limited to media, web, social media, and admin support.

Media relations:
Support the communication section to:
• Coordinate, monitor, and manage direct communications on UNICEF Bhutan’s Facebook, X (former Twitter), and Instagram channels.
• Support the growth of UNICEF Bhutan’s social media channels.
• Monitor current events, public opinion, and press, identify issues and trends, and advise on appropriate digital media response.
• Work with programme sections and partners to organize communication and advocacy events.
• Support programmes to map political, government, social media, and corporate influencers and advocates in Bhutan to ensure targeted communications and have a greater impact for children.
• Assist in developing and maintaining close collaboration with the media, as well as with groups and organizations whose support is essential to the achievement of advocacy and communication objectives.

External relations:
• Support in preparing background communication and promotional materials for briefings and visits of media, Goodwill Ambassadors, donors, National Committee representatives and other special interest groups and high-level visits. The task includes preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits), and assisting in the planning, logistics and administrative arrangements.
• Monitor and evaluate UNICEF’s social media performance on the Country Office’s channels.
• Support the communication sections to update information and key messages.