Social Media and Content Creation Associate

UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled. UNFPA’s strategic plan (2022-2025), reaffirms the relevance of the current strategic direction of UNFPA and focuses on three transformative results: to end preventable maternal deaths; end unmet need for family planning; and end gender-based violence and harmful practices. These results capture our strategic commitments on accelerating progress towards realizing the International Conference on Population and Development (ICPD) and SDGs in the Decade of Action leading up to 2030.

UNFPA is the United Nations sexual and reproductive health and population data agency operating in over 150 countries and territories. UNFPA promotes gender equality and empowers women, girls and young people to take control of their bodies and their futures in partnership with governmental, non-governmental, and civil society organizations, and activists to provide access to a wide range of sexual and reproductive health services. UNFPA’s transformative three goals are to end unmet need for family planning, preventable maternal death, and gender-based violence and harmful practices by 2030.

UNFPA is a leading agency for the UNFPA-UNICEF Joint Programme for the Elimination of Female Genital Mutilation (JPFGM). The Joint Programme is established in 2008, and working in close collaboration with governments, grassroots community organizations and other stakeholders, JPFGM harnesses the complementary expertise of both UNFPA and UNICEF, informed by latest evidence and implementation learnings, to prevent FGM and provide quality care to FGM survivors across 18 countries supported by the programme.

Though there has been progress in FGM elimination, the progress has been slow. It is estimated that the progress needs to increase 27-fold to meet the global target of zero new cases of FGM by 2030. Furthermore, an investment of $2.8 billion is needed to avert 20 million cases of FGM. (UNFPA) This may seem high, but the cost of inaction is higher. For the health sector alone, the annual cost of treating the health consequences of FGM is approximately $1.4 billion across 27 countries and may rise by 50% by 2050 if no action is taken (WHO).

Current estimates indicate a significant funding gap of $2.1 billion to deliver the global promise of ending FGM, and the UNFPA-UNICEF Joint Programme for the Elimination of Female Genital Mutilation also has a funding gap of $188 million for its initiatives in the next five years from 2026 to 2030 (UNFPA). Hence there is an urgent need to diversify funding mechanisms for the overall FGM programming and specifically for the JPFGM. This is where the support of the UN Volunteer is needed.

Under the direct supervision of the Global Coordinator UNFPA-UNICEF Joint Programme for the Elimination of Female Genital Mutilation (JPFGM), the UN Youth Volunteer will undertake the following tasks:

-support the media and communication portfolio of the UNFPA–UNICEF Joint Programme on the Elimination of Female Genital Mutilation (FGM). The key focus will be on managing and growing the programme’s digital presence—including its social media channels—through engaging content, regular posting, and community engagement.

-support visual storytelling, including video creation and editing, to amplify the voices of girls, communities, and change-makers working to end FGM.

The UN Youth Volunteer will:

1. Manage and update the Joint Programme’s social media accounts, including preparing weekly content calendars.
2. Create visual content (videos, graphics, stories, carousels) aligned with campaign themes, programme updates, and advocacy events.
3. Support the editing and packaging of video content for global social media channels.
4. Monitor trends, hashtags, and audience engagement to inform strategy and improve performance.
5. Assist in live social media coverage of key events, campaigns, and interviews.
6. Engage online audiences by responding to comments, initiating conversations, and supporting online events such as Q&As and takeovers.
7. Track and report on basic analytics (reach, impressions, engagement) for content performance.
8. Provide creative input into campaigns and digital storytelling formats to highlight youth voices and field impact.
9. Conduct research on current social media trends, youth engagement strategies, and relevant topics.
10. Provide administrative and logistical support to the communications team as needed (e.g., organizing digital assets, supporting virtual events/campaigns).
11. Attend relevant team meetings.