Social Media Associate

The UNFPA, United Nations Population Fund, promotes gender equality, reproductive health, youth empowerment. The organization was created in 1969, the same year the UN General Assembly declared “parents have the exclusive right to determine freely and responsibly the number and spacing of their children”. Together with partners, UNFPA works in 150 countries, and in Ukraine since 1997. Our mission is to deliver a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled.

UNFPA in Ukraine works for:
• creating conditions in which every young person can fulfil the potential, lead a healthy lifestyle, know their reproductive rights and take an active social life;
• conducting sexual and reproductive health campaigns to improve access to health and care services and improve its quality, especially for young people;
• combating gender stereotypes in society (through the media, compulsory education for civil servants on gender mainstreaming, the improvement of national gender policy and anti-discrimination expertise of school textbooks);
• providing information and services to gender-based violence survivors through the creation of crisis centres, supporting the work of mobile teams of psycho-social and support, providing expert support and raising general awareness in society.

The war in Ukraine has triggered one of the fastest-growing refugee emergencies in history, and the largest since World War II in Europe. The escalation of the conflict has caused civilian casualties, destruction of civilian infrastructures, including health facilities and maternities, disruption of Sexual and Reproductive Health (SRH) services and supply chain, and led to an increase in Gender Based Violence (GBV) including Conflict-Related Sexual Violence (CRSV).
Under the supervision of the Head of Communications and the Emergency Response Coordinator, the Communications and External Relations Associate will work in close collaboration with regional and country office staff, implementing partners, and other agencies to support in the development of communications activities, provide knowledge sharing, coordinate in area inter-agency groups, and support field and IP coordination.

Under the supervision of Crisis Communications Specialist, the UNV Social Media Associate will:

1. Strategic Communication Planning
• Contribute to the development and execution of a social media strategy that supports UNFPA Ukraine’s communication strategy and humanitarian communications plan, targeting key stakeholders and the public.

2. Content Development and Management
• Manage social media platforms and create a targeted content calendar. Produce engaging multimedia content that showcases UNFPA’s initiatives in Ukraine.
• Work with field colleagues and communications teams to produce rapid content and posting during emergency and crisis

3. Engagement and Outreach
• Enhance audience interaction and partner collaboration on social media to amplify UNFPA’s message.

4. Monitoring and Analytics
• Track social media performance, analyze engagement, and adjust strategies based on analytics.

5. Visual and Multimedia Production
• Create visual assets and social media kits for campaigns, ensuring they align with UNFPA’s branding and communication goals.

6. Additional Communications Support
• Produce and disseminate key communications materials like infographics, newsletters, and press content.

7. Team Collaboration and Reporting
• Participate in team meetings and report on social media activities and results to supervisors.

Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities:
• Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day);
• Be acquainted with and build on traditional and/or local forms of volunteerism in the host country;
• Provide annual and end of assignment self-reports on UN Volunteer actions, results and opportunities.
• Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.;
• Assist with the UNV Buddy Programme for newly-arrived UN Volunteers;
• Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.