Digital Content Creator (Donor Acquisition)

UNRWA is a United Nations agency established by the General Assembly in 1949 and is mandated to help and protection to a population of 5.7 million registered Palestine refugees. Its mission is to help Palestine refugees in Jordan, Lebanon, Syria, West Bank, and the Gaza Strip to achieve their full potential in human development, pending a just solution to their plight. UNRWA’s services encompass education, health care, relief and social services, camp infrastructure and improvement, microfinance, and emergency assistance. UNRWA is funded almost entirely by voluntary contributions.

Since the onset of the Gaza emergency, UNRWA has faced a significant increase in demand for its services, creating a complex landscape for securing vital partnerships and funding. Reaching new audiences and converting them into active donors requires impactful creative content tailored for advertising, search, and organic social platforms.
To effectively raise funds and communicate urgent needs while safeguarding the Agency’s mandate and managing reputational risks, there is a pressing need for enhanced content creation strategies. These strategies will help articulate UNRWA's mission, engage potential donors, and mobilize support, ensuring that the Agency can effectively respond to the crisis and continue its critical work.

The UN Volunteer will drive acquisition-focused content creation, adapting campaign concepts into high-performing formats across Meta, Google, YouTube, and other platforms. They will work closely with the Digital Fundraising team and ad agencies to deliver effective advertising content that brings new donors into UNRWA’s supporter base.

Additional information:
International Specialist UN Volunteers are entitled to:
• Monthly Volunteer Living Allowance (VLA) at the amount of USD 2565.48 (subject to change in monthly Post Adjustment Modifier).
• Entry lumpsum, Exit lumpsum; and Travel Allowance
• Annual and learning leaves;
• Free Medical and life insurance; and
• Free access to different learning platforms.

For more information on UN Volunteer benefits, entitlements and support, please visit: https://www.unv.org/become-volunteer/volunteer-abroad

Under the direct supervision of the Associate Digital Marketing Officer, the UN Volunteer will:
• Create written and visual content for UNRWA's digital fundraising activities, including for paid advertising and social media (static images, videos, ad copies) across Meta, Google, and YouTube, and other digital channels.
• Collaborate with external agencies and internal teams to design, test, and optimize donor acquisition-focused creative that maximize conversions and return on ad investment.
• Adapt campaign concepts into channel-specific content tailored for key donor audiences.
• Develop A/B testing strategies for ads, track performance, and report on results.
• Collaborate with the content creation team to ensure consistent messaging across acquisition and retention touchpoints.
• Collect and adapt multimedia content (refugee stories, testimonials, visuals) from the field for donor acquisition campaigns. This includes, but is not limited to, film direction, interviewing Palestine Refugees, post-production activities (voice over, music, graphics etc.),
• Use analytics platforms (Google Analytics, Meta Ads Manager, etc.) to evaluate content performance and optimize campaigns accordingly.
• Keep updated on digital marketing trends and tools to identify opportunities for growth, including emerging platforms and AI tools for content optimization.
• Support with other duties as required, contributing to the success of UNRWA’s acquisition and digital fundraising strategies.