Consultant (6 months, home-based, remotely) Senior Insights Strategy for Mass Audiences, Audience and Market Insights, PFP, Geneva

This role is being established to increase the capacity of the Audience and Market Insights (AMI) unit, specifically to enhance the actionability of research and insights. The focus will be on supporting research related to mass and general population audiences. Four key areas have been identified: 1. Global Insights Planning: Support the creation of the Audience Insights Ecosystem by bringing together 4 to 7 core pilot markets. Responsibilities include arranging 2 kickoff meetings, organizing the listening tours (1 for each pilot market, consisting of 7 to 15 interviews per market), and drafting insights plans for each pilot market in partnership with, and with support from, the Audience and Market Insights team, including the High-Value Audience (HVA) Manager, Mass Manager, and Chief of Audience and Market Insights. 2. Supporting the Actionability of the Brand Barometer: Contribute to research planning (market selection, questionnaire amendments, vendor liaison), insights identification (lead analysis of various markets or sub-audience groups), and facilitation of insights-to-action sessions. This will be done under the supervision of, and in collaboration with, the Audience and Market Insights Team. 3. Individual Giving Insights Strategy: Lead the inaugural listening tour and develop an insights plan to support the Individual Giving team in PFP with relevant audience insight. Manage select relevant projects (1 or 2), including methodology selection, market selection, and vendor liaison (if relevant). Responsibilities also include insights identification (leading analysis of various markets or sub-audience groups) and insight asset development (presentations, working sessions, and workshops, as relevant). This will be done under the supervision of, and in collaboration with, the Audience and Market Insights team.

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to peace 

PURPOSE OF ASSIGNMENT:

This role is being established to increase the capacity of the Audience and Market Insights (AMI) unit, specifically to enhance the actionability of research and insights. The focus will be on supporting research related to mass and general population audiences. Four key areas have been identified:

1. Global Insights Planning: Support the creation of the Audience Insights Ecosystem by bringing together 4 to 7 core pilot markets. Responsibilities include arranging 2 kickoff meetings, organizing the listening tours (1 for each pilot market, consisting of 7 to 15 interviews per market), and drafting insights plans for each pilot market in partnership with, and with support from, the Audience and Market Insights team, including the High-Value Audience (HVA) Manager, Mass Manager, and Chief of Audience and Market Insights.

2. Supporting the Actionability of the Brand Barometer: Contribute to research planning (market selection, questionnaire amendments, vendor liaison), insights identification (lead analysis of various markets or sub-audience groups), and facilitation of insights-to-action sessions. This will be done under the supervision of, and in collaboration with, the Audience and Market Insights Team.

3. Individual Giving Insights Strategy: Lead the inaugural listening tour and develop an insights plan to support the Individual Giving team in PFP with relevant audience insight. Manage select relevant projects (1 or 2), including methodology selection, market selection, and vendor liaison (if relevant). Responsibilities also include insights identification (leading analysis of various markets or sub-audience groups) and insight asset development (presentations, working sessions, and workshops, as relevant). This will be done under the supervision of, and in collaboration with, the Audience and Market Insights team.

How can you make a difference? 

SCOPE OF WORK:

Under the supervision of the High-Value Insights Manager, the Senior Insights Strategy for Mass Audiences Consultant will be responsible for:

1. Working with the vendors identified for the research projects described above to ensure research is executed to the appropriate standard and quality.

2. Supporting the Audience and Market Insights Team in working sessions with income channel teams or markets, both globally and regionally.

3. Assisting the Audience and Market Insights Team in analysis and presentation creation related to the areas described above. High-quality analysis and an engaging insights narrative are expected to resonate with a diverse group of stakeholders who may not be familiar with this type of information.

4. Applying a deep and sophisticated understanding of how to support the application of insights in a multifaceted, global organization to generate meaningful action.

5. Supporting the Audience and Market Insights Team in leveraging the information gathered from the areas described above.

6. Coaching and upskilling interns and other junior staff to enable them to support key analyses and simple tasks.

WORK ASSIGNMENTS:

• Global Insights Planning.
• Supporting the Actionability of the Brand Barometer.
• Individual Giving Insights Strategy.

DELIVERABLES:

The consultant will submit monthly deliverables throughout the contract period and payments will be processed at the end of each month, upon acceptance of deliverables by the supervisor.

Deliverable 1: Ongoing from 1 December 2025 to 31 May 2026

Support the creation of the Audience Insights Ecosystem by bringing together 4 to 7 core pilot markets, arranging 2 kickoff meetings, organizing listening tours (1 for each pilot market, consisting of 7 to 15 interviews per market), and drafting insights plans for each pilot market in partnership with, and with support from, the Audience and Market Insights team, including the High-Value Audience Manager, Mass Manager, and Chief of Audience and Market Insights.

KPIs:

• Support the completion of all pilot market listening tours.
• Contribute to the drafting of insights plans for each pilot market.

(Both KPIs will be achieved in partnership with the Audience and Market Insights team, including the High-Value Audience Manager, Mass Manager, and Chief of Audience and Market Insights).

Deliverable 2: Ongoing from 1 December 2025 to 31 May 2026

Contribute to research execution (including market selection, questionnaire amendments, and vendor liaison), insights identification (lead analysis of various markets or sub-audience groups), and insights-to-action facilitation (organization, preparation, and facilitation of working sessions with end users of the research). This will be done under the supervision of, and in collaboration with, the Audience and Market Insights Team.

KPIs:

• Produce materials for and conduct 1 working session with participating markets.
• Deliver 1 implications grid with clear, actionable recommendations for each team.
• Validate and customize research findings in the Brand Barometer for local market needs, leveraging and incorporating secondary research.

Deliverable 3: Ongoing from 1 December 2025 to 31 May 2026.

Lead the inaugural listening tour and develop an insights plan to support the Individual Giving team in PFP with relevant audience insights. Manage select projects (1 or 2), including methodology selection, market selection, vendor liaison (if relevant), insights identification (leading analysis of various markets or sub-audience groups), and insight asset development (presentations, working sessions, and workshops, as relevant). This will be done under the supervision of, and in collaboration with, the Audience and Market Insights team.

KPIs:

• Completion of the listening tour with 10 to 20 members of the PFP Individual Giving team or relevant members of national committee and country office Individual Giving team.
• Drafting of the insights plan for the PFP Individual Giving team.
• Potential management of 1 additional project, including methodology selection, market selection, vendor liaison (if relevant), insights identification (leading analysis of various markets or sub-audience groups), and insight asset development (presentations, working sessions, and workshops as relevant).

Travel:

• The consultant will be required to make 1 trip during assignment to contribute to planning and strategy sessions, which will be paid by UNICEF.

To qualify as an advocate for every child you will have… 

Education:

• A first level university degree (Bachelor’s degree or higher), in cultural studies, communications, psychology, marketing, political studies, development studies, or a related field.

Experience:

• Minimum of 10 years of relevant professional experience in audience research, insights, and strategy with a focus on reputation and perception research.
• Strong experience in data analysis and translating data into actionable insights.
• Deep understanding of how to apply insights in a multifaceted, global organization to drive meaningful action.
• Proven experience in navigating multi-stakeholder environments and achieving alignment and consensus.
• Strong command of quantitative, qualitative, and secondary research methodologies, with full research method neutrality.

Language:

• Fluency in English is required. Knowledge of another UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

Remarks:  

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.