Fundraising Officer (Legacies), NO-A, TA, Sao Paulo, Brazil #134424

UNICEF Brazil is looking for a Fundraising Officer (Legacies/ Inheritances) to join our Individual Giving team in São Paulo. In this role, you’ll lead the strategic planning, development, and execution of Audience centricity fundraising initiatives focused on Legacy Giving—including wills, life insurance, and memorial donations. This person will play a key role in, Designing and implementing Audience centric and data driven marketing campaigns to promote legacy giving across multiple platforms. Leveraging data and digital tools to optimize donor journeys, increase engagement, and maximize lifetime value (LTV). Collaborating with internal teams and external partners to build awareness and trust around legacy donations. Driving medium- and long-term income growth through innovative Audience centric, digital outreach and storytelling. You will play a vital role in strengthening UNICEF’s collaboration with the private sector to generate lasting impact for children.

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, partnerships

UNICEF is committed to promoting the rights of every child, with a focus on equity - ensuring that the most disadvantaged children have equal opportunities to survive, thrive, and reach their full potential. Equity-driven investments in health, education, and protection not only uphold children's rights but also foster sustainable national development.

In support of this mission, the Fundraising Officer – Legacies will lead the strategic planning and execution of legacy fundraising initiatives in Brazil, including wills, life insurance, and memorial donations. This role aims to strengthen long-term income generation and enhance donor lifetime value (LTV), contributing to UNICEF’s sustainable resource mobilization.

For information on the work of our organization in Brazil, please visit our website: UNICEF Brazil.

How can you make a difference? 

Working as part of the Individual Giving Fundraising team and under the close supervision of the Individual Fundraising Specialist, you will be responsible for leading the strategic planning, development, and implementation of fundraising activities through Legacy.

Some key activities include:

• Develop and implement the annual work plan and budget for activities related to the Legacy strategy. Identify and segment key audiences, develop relevant marketing messages and channel mix for each segment. Monitor strategies, produce reports on results, and analyze them.
• Plan and manage investment funds for the Legacy Donations Strategy (LIF investment funds, etc.) during the planned period.
• Design and execute the strategy for awareness, acquisition, and conversion of new donors through Digital channels, Mass media: Radio, TV, press, and Telemarketing.
• Develop the strategy for donor nurturing and loyalty through audience-centric content development, creation of engagement journeys, use of marketing automation tools, and result analysis (preferably knowledge in Salesforce and Marketing Cloud).
• Define and monitor KPIs for the digital strategy, web analytics, inbound marketing strategy, lead conversion strategies, SEO, and SEM.
• Business Intelligence: search, collection, and analysis of data and information about the Silver Generation in Brazil, to design specialized strategies and make data-driven decisions. Buyer persona, media and content affinity, types of retirees, lifestyle, trends, among others.
• Knowledge in developing corporate partnerships, negotiation with stakeholders and suppliers (digital agencies, content agencies, media, lawyers’ firms), networking, and building relationships that contribute to fundraising for Legacy Donations with the private sector.
• Develop good interpersonal and working relationships with suppliers, internal and external partners to ensure processes are streamlined, effective, and contribute to the overall goal of increasing revenue and promoting UNICEF Legacy Donations.

To qualify as an advocate for every child you will have…

Minimum requirements:

• Education: University degree in marketing, communications, business, or similar fields
• Experience:
  • Minimum 1 year of relevant work experience in leadership roles in partnership development or project management related to marketing, sales, or other business-related activities and social development activities, including practical professional work experience in marketing teams, digital campaigns.
  • Experience in managing budgets and expenses for large-scale project delivery.
  • Experience in conducting marketing campaigns through radio and television.

• Desirable:

• • Previous experience in fundraising and/or specifically in legacy and inheritance fundraising.
  • Solid experience in working with new business development, partnership development, fundraising, sales and/or negotiation with companies.
  • Proven track record in writing clear and concise texts for marketing materials.
  • Experience in international organization and/or NGO.
    
    
• Language Requirements:
  • Fluency in English and Portuguese is required.
  • Knowledge of Spanish will be considered as an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

Familiarize yourself with our competency framework and its different levels.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for people with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

Click here to learn more about flexible work arrangements, well-being, and benefits. 

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), people with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. 

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially. 

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled. 

Remarks: 

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity. 

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable afro-descendants, indigenous, and other minorities are encouraged to apply. 

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.  

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information. 

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advanced to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates. 

Additional information about working for UNICEF can be found here.