Consultancy - Digital Content Consultant (National or International), UNICEF Thailand Country Office, Bangkok, Thailand, Job No#588856

Exciting Opportunity: Digital Content Consultant at UNICEF Thailand! We’re scaling up our digital-first strategy to inspire and engage donors through compelling storytelling and performance-driven content. As our Digital Content Consultant, you will: • Lead creative development for paid media campaigns across Meta and Google. • Craft high-converting ad copy, visuals, and video scripts for fundraising campaigns. • Optimize content using analytics and ad platform data to boost donor acquisition and revenue. • Coordinate with agencies and internal teams to ensure brand-aligned, impactful creative. • Drive continuous innovation through creative refreshes and test-and-learn cycles. If you’re passionate about digital marketing, fluent in Thai and English, and ready to make a difference for children, apply now via the link below! #UNICEF #DigitalMarketing #ContentStrategy #Fundraising #ImpactForChildren #JoinUs

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, a better future

UNICEF works to ensure the rights of all children in the East Asia and Pacific Region.  This means the rights of every child living in this country, irrespective of their nationality, gender, religion or ethnicity, to:

• survival – to basic healthcare, peace and security;
• development – to a good education, a loving home and adequate nutrition;
• protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
• participation – to express opinions, be listened to and take part in making any decisions that affect them

How can you make a difference?

Exciting Opportunity: Digital Content Consultant at UNICEF Thailand!
We’re scaling up our digital-first strategy to inspire and engage donors through compelling storytelling and performance-driven content. As our Digital Content Consultant, you will:

• Lead creative development for paid media campaigns across Meta and Google.
• Craft high-converting ad copy, visuals, and video scripts for fundraising campaigns.
• Optimize content using analytics and ad platform data to boost donor acquisition and revenue.
• Coordinate with agencies and internal teams to ensure brand-aligned, impactful creative.
• Drive continuous innovation through creative refreshes and test-and-learn cycles.

If you’re passionate about digital marketing, fluent in Thai and English, and ready to make a difference for children, apply now via the link below!

#UNICEF #DigitalMarketing #ContentStrategy #Fundraising #ImpactForChildren #JoinUs

Work assignments, Expected Deliverable and Delivery Schedule:

1. Assignment: Paid Media Content Development

• Scope: Create high-performing copy and creative assets for paid media ads (Meta, Google), video scripts, and landing pages to drive donor acquisition and revenue.
• Expected Deliverables:
  •  Ad copy and visuals optimized for conversion.
  • Video scripts for short-form fundraising content.
  • Landing page setup in CMS with performance-driven design.

Delivery Schedule: Ongoing, aligned with campaign calendar and performance needs. (6 campaigns in a year)

2. Assignment: Creative Refresh and Iterative Optimization

• Scope: Ensure a steady flow of diverse, optimized assets to avoid creative fatigue and enable continuous test-and-learn cycles.
• Expected Deliverables:

o Bi-monthly refresh of campaign assets (copy, visuals, video).

o Performance insights and recommendations based on ad platform and web analytics.

Delivery Schedule: 1st and 15th of each month.

3. Assignment: Agency Briefing and Creative Production Oversight

• Scope: Prepare clear briefs for external agencies to ensure timely production of high quality creative aligned with UNICEF brand and fundraising objectives.
• Expected Deliverables:

o Detailed creative briefs for paid media and video production.

o Review and feedback on agency outputs.

Delivery Schedule: As per campaign timelines. (6 campaigns in a year)

4. Assignment: Content Alignment and Stakeholder Coordination

• Scope: Align with internal content stakeholders (e.g., retention/F2F) to ensure consistency across donor journeys without duplicating retention content production.
• Expected Deliverables:

o Input on donor onboarding and retention content strategy.

o Identification of gaps in proposition strategy from a digital fundraising perspective.

Delivery Schedule: Quarterly alignment meetings. (4 times a year)

5. Assignment: Performance-Driven Content Strategy

• Scope: Use analytics and ad platform data to optimize content for different funnel stages, focusing on conversion and revenue growth.
• Expected Deliverables:

o Monthly performance reports with actionable insights.

o Recommendations for creative iteration and timing adjustments.

Delivery Schedule: Monthly.

Duration of Contract:   1 Feb 2026 - 31 Jan 2027 (Potential extension for 24 months)

Duty Travel: This can be a remote consultancy with occasional and specific travel requirements to TCO such as planning meeting.

To qualify as an advocate for every child you will have… 

Minimum requirements:

Pre-requisite: Fluency in Thai and English as second language

Qualifications or Specialized Knowledge/Experience Required

i. Copywriting

ii. Creative editing skills – focus on static ad creation and resizing – knowledge of tolls like Canva and Adobe

iii. Knowledge of digital content best practices for the different stages of the funnel with a focus on conversion and driving revenue

iv. Experience using web analytics and ad platform data to analyse and optimise performance through content

v. Familiarity with META and Google Ad Manager and GA4

vi. Experience in a relevant sector

Interested candidates are requested to submit CV, full contact information of minimum 3 references, availability, and proposed professional fee in USD or THB by 13 January 2026.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

--------------

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants. Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.